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Life Healthcare

Life Renal Dialysis - MyLife

When creating any designs for Life Renal Dialysis make use of the MyLife Corporate Identity unless specifically asked not to. The MyLife CI is different from the corporate Life Healthcare identity with some similarities. Only use the MyLife corporate identity when creating designs for Life Renal Dialysis and Life Oncology. The rest of the units still use the corporate Life Healthcare identity.

For a full overview of the MyLife CI and in-depth explanations on how to use all elements visit the MyLife Corporate Identity Section.

Go to MyLife CI

Logo

When creating any designs for Life Renal Dialysis make use of the MyLife Corporate Identity unless specifically asked not to. The MyLife CI is different from the corporate Life Healthcare identity with some similarities. Only use the MyLife corporate identity when creating designs for Life Renal Dialysis and Life Oncology. The rest of the units still use the corporate Life Healthcare identity.

The Renal Dialysis logo is used together with the MyLife logo on all collateral. The MyLife logo (with the “More than renal care” slogan) is placed in the top left corner, and the Life Renal Dialysis logo is in the bottom left corner, along with the Making Life Better slogan in the bottom right corner.

Do not move these logos unless specifically asked to. The full colour Renal Dialysis logo is used unless the brief specifies to use the one colour logo i.e. on one-colour forms.

Typeface

Unlike the Life Healthcare corporate identity (Gotham Narrow), the MyLife CI uses Helvetica Neue and its various weights as its main typeface. Make use of the existing templates to ensure you use the correct font weight where applicable.

Icons

Icons used in the MyLife CI are thin line icons. Make sure that the icons used are strokes that can be adjusted. Use the templates as a guide to gauge the thickness of the stroke (it will differ depending on the size of the artboard).

Colour Palette

Tints of the below colours can be used in elements on designs. Use pink sparingly.

#9CD8D8

#ABE1FA

#00A0D4

#4B5D9B

#D98CFF

#9DAFC4

Application Examples

Important: Do not change the position or colour of the swishes used in the templates. Use the swishes as is in the templates and from the CI document.

Example of a one-pager

Example of a one-pager

Example of a brochure cover

Example of a one-colour form