Life Healthcare
Stock Images
A library of stock images have been selected for use on branded material. These photos are available on Dropbox under Life / CI / Stock Photo Downloads.
Generally, images would always be used in a group of three, with each photo representing a different aspect of the brand, namely Life, Health and Care. There are certain brand formats such as Little Life, where photographs are used differently, but those configurations are only allowed when specified.
Where stock images are required and can’t be found in the Dropbox folder, you may make use of Adobe Stock or Freepik to source the appropriate images. Images should be inclusive of race and gender types.
Images sourced from stock image websites need to be copied into the project/task’s file and saved in an “Images” folder.
Note: When images are placed, corners should be rounded (see example below). Full length or width images do not need to be rounded if it bleeds off the page. Make sure the rounded corners are consistent throughout.
DESIGN ELEMENTS
Where solid blocks are used as an accent or design element, the corners should also be rounded, unless the block bleeds off the page. (See example of note above and header element)