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Life Healthcare

Life Oncology - MyLife

When creating any designs for Life Oncology make use of the MyLife Corporate Identity unless specifically asked not to. The MyLife CI is different from the corporate Life Healthcare identity with some similarities. Only use the MyLife corporate identity when creating designs for Life Renal Dialysis and Life Oncology. The rest of the units still use the corporate Life Healthcare identity.

For a full overview of the MyLife CI and in-depth explanations on how to use all elements visit the MyLife Corporate Identity Section.

Go to MyLife CI

Logo

When creating any designs for Life Oncology make use of the MyLife Corporate Identity unless specifically asked not to. The MyLife CI is different from the corporate Life Healthcare identity with some similarities. Only use the MyLife corporate identity when creating designs for Life Renal Dialysis and Life Oncology. The rest of the units still use the corporate Life Healthcare identity.

The Life Healthcare and Life Oncology logos are used together with the Making Life Better slogan. Do not use the MyLife logo for any Oncology collateral.

The Life Oncology logo is placed in the top left corner, the Life Healthcare logo on the bottom left, and the Making Life Better slogan is placed in the bottom right.

Do not move these logos unless specifically asked to. The full colour Life Oncology logo is used unless the brief specifies to use the one colour logo i.e. on one-colour forms.

Typeface

Unlike the Life Healthcare corporate identity (Gotham Narrow), the MyLife CI uses Helvetica Neue and its various weights as its main typeface. Make use of the existing templates to ensure you use the correct font weight where applicable.

Icons

Icons used in the MyLife CI are thin line icons. Make sure that the icons used are strokes that can be adjusted. Use the templates as a guide to gauge the thickness of the stroke (it will differ depending on the size of the artboard).

Colour Palette

Tints of the below colours can be used in elements on designs. Use pink sparingly.

#9CD8D8

#ABE1FA

#00A0D4

#4B5D9B

#D98CFF

#9DAFC4

Application Examples

Important: Do not change the position or colour of the swishes used in the templates. Use the swishes as is in the templates and from the CI document.